“The Work of  Art in the Age of its Technological Reproductivity” By Walter Benjamin is one of the essays that seems to have a perennial life. It is considered as a major work in the history of modern aesthetic and political criticism. In his essay, Benjamin maintains that mechanical reproduction liquidates the auratic experience. However, Benjamin doesn’t lament the loss of the aura but rather celebrates it. Benjamin focuses mainly on photography and film as forms independent of exhibition value, as they provide a plurality of copies to a unique existence. Both photography and films, for Benjamin, can be used to politicize art or aestheticize politics. To put it simply, they can be used either as a revolutionary tool for the proletariat to voice their concerns and interests or as a dangerous force put into the service of fascism. It is true that the mediascape of Benjamin’s era is different from now. Currently, we have gone beyond the advent of the camera into virtual technologies and social media platforms. Still, Benjamin’s ideas remain relevant to today’s studies. A reading of his essay awakens the reader to the different roles media can play. Many now use media platforms to voice their opinions and thoughts. It gives a voice to certain individuals who are unable to express their opinion or are scared of  expressing their views and showing the world what they have to say and what they can offer. People who are sometimes called ‘low class citizens’ were deprived in the past of expressing  their views when there was an injustice done unto them, but now they could speak their minds and share it on Facebook, Twitter and so on. Still, we can’t overlook the fact nowadays media firms are owned by the government or private families. In fact, the government ownership of media is universally associated with less freedom, fewer economic and political rights and inferior social outcomes. In the light of what has been said, Benjamin proves to be of paramount importance to the understanding of how technological development is creating a new reality for the masses.