Walter Benjamin discusses that mechanical reproduction introduced an entirely new and revolutionary change in the experience of the artwork. Benjamin’s argument is that all art loses its aura when it can be copied. A work of art that is copied is cut off from its original position, place, and the tradition because its uniqueness is lost when something is reproduced. I agree with Benjamin when he said mechanical reproduction can change the role of an art in society. With mechanical reproduction, which appears in its most radical forms in film and photography, millions of images of an original are circulated, all of which lack the “authentic” aura of their source. For example, people nowadays use digital technology such as cell phones or cameras to edit images from the original and give it a new look.
Brief explanation but to the point. Of course, people nowadays do not value the art, they distort art and demolish its value. Unfortunately, technology took control of the human mind. Thus, Anyone is desperate to be an artist even if he/she is not qualified.
Interesting!
Walter Benjamin discusses idea of reproducibility of art in the age technological development. He affirms the art used to serve as a magical and a religious ritual but technological reproduction makes it possible to reproduce endless replicas that deforms works of arts and therefore culminating in the loss of its aura. Nevertheless, photography makes words of art available to the masses which can be considered as a form of emancipation. For Benjamin artist reproduction revolutionized art and artistic cult value at the expense of exhibition value. Mechanical reproduction makes works of art available not only to the elite but also to masses. Social media has played an important role in making works of art available to all and this supports Walter Benjamin ideas about art. The prevalence of applications that make the masses share works of arts and interact as well as have an idea about how others perceive those works of art. This accelerates interaction as well the way the works to can change our perception about things.