Blog Post

Walter Benjamin discusses that mechanical reproduction introduced an entirely new and revolutionary change in the experience of the artwork. Benjamin’s argument is that all art loses its aura when it can be copied. A work of art that is copied is cut off from its original position, place, and the tradition because its uniqueness is lost when something is reproduced. I agree with Benjamin when he said mechanical reproduction can change the role of an art in society. With mechanical reproduction, which appears in its most radical forms in film and photography, millions of images of an original are circulated, all of which lack the “authentic” aura of their source. For example, people nowadays use digital technology such as cell phones or cameras to edit images from the original and give it a new look.