According to Benjamin, Art lost its purity during the age of production. People started creating art just like a product that should be produced, which led art to lose its Aura. The experience of staring at an original work of art in a gallery is totally different than scrolling images on Instagram for example. This is the difference Benjamin is trying to capture:  that the original artwork was more valuable to society than the photographic reproduction of that artwork

However, Original artwork should be seen everywhere. Reproducing works of art allows culture to spread to a broader audience, giving people easier access to knowledge and beauty. Today, images are spread and shared over the globe through social media.

The original artwork would not lose its importance because it has the Aura, which ensures its uniqueness. It creates a time and space collocation, that would define it as unique. Instead, the value of the artwork changes in time due to the change in cultural events and the ever-changing popular taste. For instance, Van Gogh’s works were never recognized or famous in his time, but today there are among the world’s most expensive paintings. Fortunately, we still have an image of them thanks to photography.

The aura may not have completely lost its meaning, but we cannot deny that beauty and culture occur in our everyday lives in a completely new way.

Today, we have continuous access to art through social media. For example, Instagram can be considered as a virtual and infinite museum, where art is shared and readily available.